The Brief.
Kunu Coffee Co., a specialty coffee company with locations around Lake Norman and the Greater Charlotte, NC area, needed a brand identity that would connect deeply with its local community. With a focus on lake-themed recreation and family-friendly vibes, the challenge was to create a brand that seamlessly integrates into the Lake Norman lifestyle while standing out as a staple for coffee enthusiasts.
Design Decisions.
To capture the essence of life around the lake, we developed assets around the tag-line “Coffee. Lake. Chill.” This simple yet evocative phrase became the cornerstoneof Kunu Coffee’s identity, aligning the brand with the relaxed, community-focusedculture of Lake Norman.
The visual identity features a playful color palette balanced by clean, elevated ty-pography, ensuring it feels both inviting and refined. These elements are consistent-ly applied across all touchpoints, from merchandise and signature menus to printand marketing materials. As Kunu Coffee continues to expand, we remain an activepartner, crafting seasonal merchandise, custom marketing collateral, and digital as-sets to ensure the brand evolves while staying true to its roots as a vital part of thecommunities they serve.
