The Brief.
Our relationship with SimpleCom began with a complete website redesign—an effort to modernize their digital presence and better reflect their role as a leader in business IT and network solutions. Since then, we’ve grown into a full-service design partner, providing ongoing creative support across every touchpoint: from brand strategy and visual identity to print collateral, web design, and marketing consulting.
As a recurring client, SimpleCom turns to us for high-impact design solutions that align with their goals and energize their team and customers alike. One example of this ongoing partnership is their annual Sales Kickoff (SKO) event, which we branded under the theme “Optimize to Outperform.”
For the SKO, we were tasked with creating a fresh visual identity that would drive excitement, rally the team, and reinforce SimpleCom’s performance-driven culture. We designed a full event brand kit that included a custom logo, presentation templates, motion graphics, merchandise, and on-site signage.
Design Decisions.
The visual system was inspired by high-performance racing, echoing the precision, speed, and teamwork that power both motorsports and SimpleCom’s approach to business. A highlight of the design was a custom illustration featuring the SimpleCom team as a pit crew, gathered around a Wi-Fi router with cables running to a Mustang Dark Horse—the exact car used during the team-building experience at the Ford Performance Racing School. Every detail was drawn from reference photography to create a fun, on-brand graphic that tied the event experience back to SimpleCom’s core business.
This immersive, high-energy event identity is just one example of how we help SimpleCom translate strategy into design—from the digital front door to the moments that bring their team together. With every project, we continue to build a brand that’s as agile, high-performing, and forward-thinking as the company itself.
Check out their full website at www.simplecom.pro
